One of the many wonderful brands in my franchise consulting portfolio is Network in Action (NIA). When I learned about this brand, it made so much sense to me for a lot of reasons, so I bought in and became a Franchisee. Mine will be the first NIA groups in Memphis.
What was it that impressed me? Each of the meetings is unique. When the 1.5 hour meeting is completed, the member has engaged in several significant and thoughtful conversations (mini-meetings) and activities, plus enjoyed general networking. If members or guests want to participate in more networking before or after the meeting time, that is completely okay, but not required. Don’t expect valuable meeting time to be spent on the same old elevator pitches and metrics report-outs.
“I’ve never been to a meeting like this before. I feel like I have had a chance to really get to know these people!”
I believe that when I can witness how someone reason through a question on the fly, I get a glimpse of his or her values and problem-solving abilities. That helps me trust and like that person faster, resulting in quicker relationship building and organic referrals with that person.
“We had a one-to-one meeting at last month’s session, and then he introduced me to several great people!”
When You Can’t Afford the Weekly Churn Anymore, Graduate to NIA!
Network in Action started in 2014 in Houston out of the need for a different level of networking. Business owners needed a meaningful way to connect, make referrals, and problem solve together without hashing through some of the same ground each week. NIA was created for those business owners and affiliates who needed to gain new clients without wasting time on repetitive activities. Here are pain points people experience with other networking avenues and how NIA provides different and better solutions:
- I don’t have time for a weekly meetings anymore. – Great! NIA meets monthly and can save you 80 hours a year.
- My other networking group didn’t get me enough referrals. – NIA will meet an ROI guarantee with you or your next year is free.*
- I wasn’t comfortable referring everyone in my other group. – Every NIA member goes through a professional background check.
- My other group kept pressing me into volunteer service. – NIA groups are led by professionals, not volunteers.
- I feel like my other group didn’t give me enough value. – NIA continues to add value to its members, much of which can be shared. This includes free trainings and training tools, optional networking socials and events, software to help you get more 5-star reviews, discounts from members all over, shared philanthropy projects, and so much more.
In cities where NIA groups already exist, the members tell us that while they joined because of the Rate of Return guarantee, they renew because they found a close group of advisors they trust to have their backs.
What is expected of the member to maintain the ROI Guarantee? Attend 11 of the 12 required meetings (or send a sub), have a 1:1 each month, and pass at least 1 good-fit referral to another member each month. A calculation model is used to calculate the ROI guarantee for each member, based on the value of a client to the member.
What do others say about NIA? Check out this video and more: https://www.youtube.com/watch?v=Lmfa0tcDsGc
NEXT STEPS – FIND OUT IF NIA IS RIGHT FOR YOU
- Use this e-Card and and calendar link on it to book a meeting.
- Pay the Deposit to save your industry slot in one of the Memphis or Online NIA groups.
- If you still aren’t sure, text the number in the e-Card to ask about “Try Before You Buy”.
- Text and ask about how you can receive credit for referring potential members to NIA.
- Follow this Eventbrite and register to be a guest at one of the NIA or NIAX meetings.


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